It is one of the sectors that has undergone the most changes as a result of the recent economic crisis (financial and post-pandemic), as well as the unstoppable process of digitalization in which we find ourselves. During all this time it has been a sector marked by a process of local and transactional, all-time high consolidation, and by a resurgence of the regulatory framework for banks. In addition, pre-crisis trends such as globalization, the greater importance of emerging economies, the rise of digitalization, international trade and electronic transactions have been accentuated. Finally, the marketing and distribution model, especially in commercial banking, is undergoing a very relevant transformation process, hand in hand with digital banking and the entry of new competitors, such as Fintech.
If a common feature to which any industry professional had to evolve should have to be defined, regardless of their line of business, it would be the necessity to generate relationships more personal and greater trust with the client, guided by a clear, unambiguous professional ethics.
We bring extensive experience working for national and multinational entities, where the success of professionals is based on their ability to function in a highly competitive environment, provide clearly specialized knowledge and demonstrate increasingly pro-activity and innovation. We start from a thorough understanding of the various activities, cultures, methodologies and drivers of customer relationship in the following areas: